ASSA ABLOY

The global leader in door opening solutions.

ASSA ABLOY (Switzerland) AG belongs to the international ASSA ABLOY Group and uses the multi-faceted synergies with the associate companies for ongoing testing and further development of its own range.

ASSA ABLOY Strategy

To enhance the Group’s leading market position, the Executive Team has worked actively in recent years to renew and develop its strategy. The overall focus is to spearhead the trend towards increasing security with a product-driven offering centered on the customer. The primary product ranges are mechanical locks and security doors, electromechanical and electronic locks, access control, identification technology and automatic doors. The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.

Market presence

ASSA ABLOY’s strategy for enhancing its market presence
has three main aspects:
• Exploiting the strength of the brand portfolio.
• Increasing growth in the core business.
• Expanding into new markets and segments.

Product leadership

The overall goal is continuous development of products that
offer increased customer benefit and lower product costs. A
key activity for achieving this is to increase the use of common
product platforms with fewer components.

Cost-efficiency

The Group focuses closely on cost-efficiency in all areas. Its
efforts towards common product platforms, fewer components
and joint product development have already been
mentioned.


Excerpt from the 40-plus high-performing brands in the ASSA ABLOY Group

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