ASSA ABLOY

The global leader in door opening solutions.

KESO appartient au groupe international ASSA ABLOY et met à profit les synergies les plus diverses avec les sociétés du Groupe pour optimiser et développer sa propre gamme.

ASSA ABLOY Strategy

To enhance the Group’s leading market position, the Executive Team has worked actively in recent years to renew and develop its strategy. The overall focus is to spearhead the trend towards increasing security with a product-driven offering centered on the customer. The primary product ranges are mechanical locks and security doors, electromechanical and electronic locks, access control, identification technology and automatic doors. The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.

Market presence

ASSA ABLOY’s strategy for enhancing its market presence
has three main aspects:
• Exploiting the strength of the brand portfolio.
• Increasing growth in the core business.
• Expanding into new markets and segments.

Product leadership

The overall goal is continuous development of products that
offer increased customer benefit and lower product costs. A
key activity for achieving this is to increase the use of common
product platforms with fewer components.

Cost-efficiency

The Group focuses closely on cost-efficiency in all areas. Its
efforts towards common product platforms, fewer components
and joint product development have already been
mentioned.

Read the full strategy in the Annual Report 2007.

Extrait de plus de 40 marques puissantes du Groupe ASSA ABLOY